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'Quality Always Has Takers', Rajinder Takhar, CO Officer of Paras Build-call Pvt Ltd In An Interview


By smith, Section Resale & Rental
Posted on Fri Sep 26, 2008 at 11:41:42 PM EST

Paras Group of companies has diversified into independent business verticals in the categories of dairy, healthcare, processed water and real estate. Winning the Best Upcoming Builder award in the recent Indian realty Achievers Awards 2008, held at Delhi, Paras Buildtech has earned the name in conceiving and executing large sophisticated real estate projects in both commercial and corporate segments. The Company is already into residential, commercial, and retail and further is planning to enter IT Parks, Leisure and Hospitality, Health and Fitness. In the real estate sector, Paras has already made a mark by building Paras Downtown Centre, Gurgaon with a buildup area of over 1 lakh sq ft. In the tri city area, Paras has one residential and one commercial project as Paras Panorama on National Highway 21 at Kharar, Mohali and Paras Downtown Square, Zirakpur respectively.

Being with Paras Build-call Pvt Ltd as Chief Operating Officer for more than one year Rajinder Takhar brings to the company more than 21 years of rich cross industry experience having served at the helm of affairs of top notch MNC and Indian Companies at key positions. He speaks to Our correspondent on the existing down turn in the real estate sector in India and the future as envisioned by Paras Group.

Being in real estate, your success depends hugely on market conditions. Given the recent global meltdown in real estate, how do you plan to move forward?
The existing debacle in the market that has resulted from the sub prime crisis in the US, coupled with the economic slowdown world over, had a cascading effect in the world markets. However with the US government stepping in a big way, confidence is returning and the markets are showing signs of stabilising. For fundamentally strong markets like India, the downturn is more cyclical and is currently seen at the bottom of the process. Hence after a period of downward trend, the graph will again rise, though it may not reach the same levels seen 3 to 5 years back. Paras Build-Call is an organisation, which is not dependent on external borrowings, and the funding is done mostly through internal accruals. Therefore having sound fundamentals, is serving us very strongly in these times and as mentioned earlier also, our projects are hand picked purely on its merit and we intend to keep on doing so.

Where do you see the real estate sector, say, one year from today?
The shake down was evident after the government started the credit squeeze in the market coupled with high inflation rates. However quality always has its takers and we should see robust growth coming back to this sector over the horizon of one or two year's time.

Click On "Full Story" For Full Interview.....

What's the sense that you are getting from international investors about the current Indian real estate scenario?
Having seen the sub prime crisis taking its toll even on the stalwarts amongst strongest of the financial world, the foreign investors have become cautious. At the same time, it is still appreciated that the fundamentals of investment in India are reasonably strong and rewarding and they can still expect reasonable return on investment (ROI) as compared to other countries.

Don't they find current valuations appealing?
As mentioned earlier also, the Indian investment scene is still appealing as compared to other western countries of the world.

What would your advice be for end-users now?

This is the time to pick up the best of the properties according to ones needs but first and foremost make sure that you check the fundamentals of the locality and the developer. The property prices in an area must be supported by the underlying growth and development story of that particular area. The towns without basic fundamental will experience correction. The areas that do not have enough economic activity to support the real estate prices are also bound to experience some correction.

If interest rates keep hardening do you see defaults on loans rising in India?
Some defaults cannot be ruled out as it can happen with any industry or individual. However, with RBI being strong in its governance and tightening its fiscal controls, the lending banks or institutions have generally done adequate due diligence before disbursement, which is quite evident from these banks balance sheet and their declining Non performing assets.

What are the future growth plans of the company? How do you plan on accomplishing those goals?
The company believes in taking projects only on its merit and where we can do justice in terms of deliverables and meeting customer's expectations. The company is already into Commercial, Retail and Residential space and plans to venture into IT space as well. We are expanding our footprints from NCR, Haryana, Punjab to western, southern and central India. The projects will be announced very shortly.

What is Paras's differentiating factor (per se Chandigarh projects) and how do you intent to attract your target audience?
Paras Panorama has been designed to suit the tastes and aesthetic appeal of people who have a liking for international trends, like colour patterns, lay out plan, world-class facilities, etc. All customised in a package that suits the Indian environment. The expanse of living room, the functionality of kitchen, the comfort of bed rooms and the relaxing ambience of the bathrooms, all comes with the complete package of a well thought out and planned project, named Paras Panorama. We are aware that the people of the region are used to living in big independent houses, our project offers the luxury and vastness of a big house together with the benefits of a group housing apartments.

Apart from existing projects in Chandigarh tri city do you plan to launch any new project in the region in the future?
The company believes in taking projects only on its merit and where we can do justice in terms of deliverables and meeting customer's expectations. Currently we are evaluating some potential projects in the region and only when we are satisfied on the merit of the project, we will venture ahead.

Paras Downtown Mall, the largest in the region--What motivated Paras to come out with such a venture. Being first of its kinds of project in the region do you foresee good response?
As always, in case of Paras Downtown Square Mall, we have gone by the research, according to which, the people of Tri-city were yearning for such a Mall, having already experienced the complete Mall experience in cities like Delhi, Mumbai and other big cities. There has been a latent and unexplored need, which we are trying to take care off. PDTS Mall is going to offer the complete and wholesome mall experience to its patrons.

What is Paras's differentiating factor (per se Chandigarh projects) and how do you intent to attract your target audience?
Paras Panorama has been designed to suit the tastes and aesthetic appeal of people who have a liking for international trends, like colour patterns, lay out plan, world-class facilities, etc. All customised in a package that suits the Indian environment. The expanse of living room, the functionality of kitchen, the comfort of bed rooms and the relaxing ambience of the bathrooms, all comes with the complete package of a well thought out and planned project, named Paras Panorama. We are aware that the people of the region are used to living in big independent houses, our project offers the luxury and vastness of a big house together with the benefits of a group housing apartments.

Apart from existing projects in Chandigarh tri city do you plan to launch any new project in the region in the future?
The company believes in taking projects only on its merit and where we can do justice in terms of deliverables and meeting customer's expectations. Currently we are evaluating some potential projects in the region and only when we are satisfied on the merit of the project, we will venture ahead.

Source: Ritu Sharma From Express Estate 26/Sep/2008

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